Of course, for those watching the food space, this is all very well known by now. A crazy amount of money has been put into companies trying to make this a reality. Some of the best known companies include Beyond Meat, Impossible Foods and Memphis Meats. Investors like Vinod Khosla, Bill Gates, Richard Branson, Jack Welch and even some very large corporates like Cargill have made large bets that this is the future.

As late as last year, meatless meat seemed like a crazy idea but it is already making the jump from the lab to the supermarkets and even brand name restaurant chains in the US. This is still very early days but things are getting exciting. Some of these products are now so easily available at retail outlets that videos are beginning to pop up comparing them to each other.

Much has been said (by the companies making these things) about the benefits to the environment, reduction in animal cruelty and more that these meatless meats would bring about. It certainly seems that if these were to become a commercial success, the practise of rearing animals for meat would soon seem quaint and pointless. PETA is certainly rejoicing.

A super interesting area no doubt and one we’ll return to in future posts. Meanwhile, I need to go eat something!

What are the consequences of the mass acceptance of this technology? How do you see society and life changing if this becomes mainstream? We’d love to hear your views.